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An evaluation of total quality management (TQM) on supply chain efficiency: A study of Guinness Nigeria in Katsina State

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Background of the Study

Total Quality Management (TQM) is a management approach that seeks continuous improvement in all organizational processes, focusing on customer satisfaction, employee involvement, and product quality. TQM practices are increasingly being adopted by companies to enhance efficiency, reduce waste, and improve overall organizational performance. In the context of supply chain management, TQM plays a critical role in optimizing procurement, production, and distribution processes to ensure that products are delivered on time, meet quality standards, and satisfy customer expectations.

Guinness Nigeria, a leading player in the Nigerian beverage industry, has a robust supply chain that involves sourcing raw materials, production, and distribution across various regions, including Katsina State. The company has implemented TQM principles to ensure that its supply chain processes are efficient and capable of delivering high-quality products. By emphasizing quality control, process optimization, and continuous improvement, Guinness aims to strengthen its position in the highly competitive beverage market.

The adoption of TQM within the supply chain process is believed to contribute to the efficiency and effectiveness of operations by reducing errors, minimizing costs, and improving the coordination of activities. This study evaluates how TQM practices have impacted supply chain efficiency at Guinness Nigeria in Katsina State, with particular attention to cost reduction, product quality, and delivery times.

Statement of the Problem

Despite the widespread adoption of TQM in many industries, its direct impact on supply chain efficiency remains underexplored, particularly in the Nigerian context. Guinness Nigeria, while implementing TQM practices within its supply chain, has not fully evaluated how these practices influence the efficiency of its operations in Katsina State. Given the challenges faced by manufacturing companies in Nigeria, such as poor infrastructure, supply chain disruptions, and fluctuating demand, understanding the role of TQM in improving supply chain efficiency is critical for enhancing operational performance.

Objectives of the Study

  1. To evaluate the impact of Total Quality Management (TQM) on supply chain efficiency at Guinness Nigeria in Katsina State.

  2. To assess how TQM practices influence product quality, delivery time, and cost reduction in the supply chain at Guinness Nigeria.

  3. To examine the role of TQM in improving coordination and collaboration within the supply chain at Guinness Nigeria.

Research Questions

  1. How does Total Quality Management (TQM) influence supply chain efficiency at Guinness Nigeria in Katsina State?

  2. In what ways do TQM practices impact product quality, delivery times, and cost reduction at Guinness Nigeria?

  3. How has TQM improved coordination and collaboration within the supply chain at Guinness Nigeria?

Research Hypotheses

  1. Total Quality Management (TQM) significantly improves supply chain efficiency at Guinness Nigeria in Katsina State.

  2. TQM practices positively impact product quality, delivery times, and cost reduction at Guinness Nigeria.

  3. The adoption of TQM enhances coordination and collaboration within the supply chain at Guinness Nigeria.

Scope and Limitations of the Study

This study will focus on evaluating the impact of TQM on supply chain efficiency at Guinness Nigeria, particularly in Katsina State. Data will be gathered from internal reports, interviews with employees, and analysis of operational performance metrics. The study is limited by potential challenges in accessing detailed performance data and the difficulty in isolating the direct effects of TQM from other organizational factors.

Definitions of Terms

  • Total Quality Management (TQM): A management approach that focuses on continuous improvement, customer satisfaction, and the involvement of all employees in enhancing product and process quality.

  • Supply Chain Efficiency: The ability to optimize supply chain processes, reduce costs, and improve delivery times while maintaining product quality.

  • Product Quality: The degree to which a product meets specified standards and satisfies customer expectations.





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